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INTRODUCTION
This is the brief idea regarding the subject of my topic which is Nando’s Restaurant. I am looking forward to the particular field of Marketing and Promotional Activities of various Nando’s Restaurant around Auckland. My investigation carries out in this area of work because I have been working with the brand from past few months and have a brief knowledge about it. The investigation is all about increasing the marketing activities so as to create a buzz about the restaurants . This topic requires a deeper insight by me into the organisational marketing strategies not only in Auckland but also in all parts of the world .
LITERATURE REVIEW
The main highlight of all the problems resides in what suggestions do come out for them. The steps are being taken by the company itself. Nando’s New Zealand has the knowledge regarding the role they need to play for the environment they live in. According to the reports (nandos.co.nz, 2007,2008) there has been 17% increase in the casual audience who like the restaurant and are regular visitors. Their aim is: “To increase footfall, sales and brand favourability amongst an ‘occasional’ Nando’s audience (people who only visit the restaurants once or twice a year) throughout 2013.”(Kean, 2012) .Now the question arises of intense marketing techniques which the restaurants in New Zealand lack as compared to UK.. The main idea is to target the audience that eats out most of the times and convert them from occasional customers to Nando’s followers. Most of Nando 's revenue comes from the customer who visits Nando 's once or twice a year but eats out at least once a month (Kean, 2012). Demographically, these people are 35-54 year old with 1-3 children living in suburban areas in the NZ (Mintel (b), 2012).. Therefore this is brief knowledge regarding the company on what basis are they working and their aim of increasing their target market which according to me can be done through various management techniques.
This is the brief idea regarding the subject of my topic which is Nando’s Restaurant. I am looking forward to the particular field of Marketing and Promotional Activities of various Nando’s Restaurant around Auckland. My investigation carries out in this area of work because I have been working with the brand from past few months and have a brief knowledge about it. The investigation is all about increasing the marketing activities so as to create a buzz about the restaurants . This topic requires a deeper insight by me into the organisational marketing strategies not only in Auckland but also in all parts of the world .
LITERATURE REVIEW
The main highlight of all the problems resides in what suggestions do come out for them. The steps are being taken by the company itself. Nando’s New Zealand has the knowledge regarding the role they need to play for the environment they live in. According to the reports (nandos.co.nz, 2007,2008) there has been 17% increase in the casual audience who like the restaurant and are regular visitors. Their aim is: “To increase footfall, sales and brand favourability amongst an ‘occasional’ Nando’s audience (people who only visit the restaurants once or twice a year) throughout 2013.”(Kean, 2012) .Now the question arises of intense marketing techniques which the restaurants in New Zealand lack as compared to UK.. The main idea is to target the audience that eats out most of the times and convert them from occasional customers to Nando’s followers. Most of Nando 's revenue comes from the customer who visits Nando 's once or twice a year but eats out at least once a month (Kean, 2012). Demographically, these people are 35-54 year old with 1-3 children living in suburban areas in the NZ (Mintel (b), 2012).. Therefore this is brief knowledge regarding the company on what basis are they working and their aim of increasing their target market which according to me can be done through various management techniques.
Bibliography: Chapman.M. (2012, December 3). Nando 's matches personalities with soices in toungue-in-cheek plush. Retrieved from campaignlive.co.uk. Mintel., 2012, Eating Out Review, New Zealand: Mintel Group Ltd., Available from: http://academic.mintel.com/display/630756/ [accessed December 2nd 2012] Kean, A. (2012, November 6th),Account Planning –Group Assignment Brief. [PowerPoint slides]. Presented at a AMC lecture at Bournemouth University. Nando’s, 2012., Story of Nando’s. Available from: http://www.nandos.co.uk/story/index.html[Accessed 03 December 2012].