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X-Ray Machine For Physician Offices

Subject focus: The paper should be in APA format.

Bristol Biomedical - Bristol is a small, 50 person medical device company in Seattle, WA that has invented a new x-ray machine inexpensive enough and easy enough to use that it can be used in a doctor's office. The company has allocated $150,000 to hire a sales force and implement a marketing plan to let doctors know this product is available for their clients, and to generate enough sales to go nationwide next year.

1200 to 1500 words (plus references):
Research - become familiar with the demographic distribution of the target market, competitive websites, industry associations, industry trends, localized financial trends, etc. Be sure to list all of your references on a separate "References" page at the end of your paper.
Product/Service Overview - Write an overview of the product or service as seen through your eyes.
SWOT - Conduct a comprehensive internal and external environmental analysis, based on what you found out in your research. What opportunities does the environment present in terms of marketing?
Competitive Analysis - Provide a brief overview of the strength of local competition based on your research. Use the Yellow Pages or other online resources as needed.

1200 to 1500 words:
Target Market - What are the specific characteristics of your target market in terms of both demographics and geography?
Price - What is your overall pricing strategy? Will you be high or low? Note: do not list individual prices; only general pricing strategies.
Product - What is your product strategy? How will you differentiate your prouduc or service from the competition?
Place - What is your place strategy? Briefly describe your channel of distribution, if applicable.

1200 - 1500 words:  
Marketing Objectives - What are your specific strategies? Examples might be to grow sales 10%, or to add 100 new customers.
Marketing Strategies - How do you plan to meet your objectives? Examples are to...