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Title: Coming ON Strong; Gender and Sexuality in Twentieth-Century Women's
sports. The general argument made by author Susan K. Cahn ...
Development of Women's Sports. ... Among the newest women’s sports leagues
is the WNBA, the Women’s National Basketball Association. ...
... A major turning point for women's sports occurred when President Richard Nixon signed
Title IX of the Educational Amendment of 1972, which states that any ...
... An example of this is at schools that offer women's sports of field hockey and
volleyball that have budgets less than 20% of that which is allocated for men's ...
... Sexual Harassment Guidance 1997) Although Title IX applies to all educational
institutions, where its effect has been most noticed is women's sports. ...
Submitted by mcfaddy15 on March 23, 2005
Category: Miscellaneous
Words: 1455 | Pages: 6
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Review of Literature
Thesis
There is a definite correlation between the economics of professional womenˇ¦s sports and their ultimate success. As most success in sport leagues, teams and associations are measured by longevity, win/loss records, and most importantly, revenue, the footprint of female competition at the professional level has not been paramount at any point in our history. Professional womenˇ¦s athletics is characterized by an economic model and a level of acceptance amongst the masses that differs immensely from their male counterparts.
In this review of literature I plan to examine the major issues contributing to the struggle womenˇ¦s professional team sports experience, in comparison with individual sports. To better understand the disconnect between female buying power and the support by females of womenˇ¦s professional sport, I will use industry facts and expert opinions to look closely at the economic pitfalls of professional womenˇ¦s sports and how that contributes to their ultimate demise.
Participation and Buying Power
In the post-Title IX era, female participation in sport has skyrocketed. In 1970, one in every twenty-seven girls played high school varsity sports; compared to one in three today (6). Overall, women currently outnumber men as active sports/fitness participants (1). Since 1991, women have also out-purchased men in athletic shoes and apparel, they participate in most purchasing decisions for men and families, as well as their own, and buy disproportionate to their participation in sport. In short, women control 81% of total sports apparel dollars (6). Hence, the argument that women are not interested in sport and that they do not purchase apparel, remains untrue (3).
Team Sports
Womenˇ¦s professional team sports have had a difficult time establishing themselves as a staple in a booming industry. Some argue that the masculine...
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