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Wizards And Ceos

Wizards and CEOs: The Oz Factor
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|Wizards and CEOs: The Oz Factor |
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|A story from John R. Kopicki, President and CEO, Muhlenberg Regional Medical Center |
|A story by: Birute Regine and Roger Lewin |
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|The first thing you notice when you approach the entrance to Muhlenberg Medical Center is Jimmy. Jimmy, predictably and |
|contagiously convivial, cradles the elbow of an elderly woman, gently guiding her to an awaiting cab. "So how are you feeling, |
|beautiful?" he says flirtatiously and sincerely. She giggles girlishly and gives his hand a nudge with her elbow. You would |
|never guess that Jimmy has worked at the hospital for 42 years. His mischievous eyes and quick wit suggests someone far younger |
|than his years. His current position is official greeter for the medical center, which is in Plainfield, New Jersey. But he also|
|assists those leaving the hospital'' maneuvering wheelchairs and making sure people have a ride home'' all of which has made for |
|more speedy and facile discharges. The hospital could operate without Jimmy; some might think him to be a luxury; but he so |
|impresses everybody that comes through the door— making people welcome, setting a friendly tone—that it overrides the fact that |
|he is a non-measurable benefit. This says a lot about Muhlenberg'' a medical center that values good...