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Wilderness Newfoundland Adventures Wilderness Newfoundland Adventures Case Study #28 Presented to: Professor Linda Blakney Presented by: Sparkle Smile Marketing
Assembly, which was afterwards printed as A Brief Recognition of New-England's Errand into the Wilderness (about turning nature into civilization) and is regarded
characteristic autobiography, My Early Life (1930); a revealing and suggestive book, Thoughts and Adventures (1932); and a volume of brilliant, if generous, portrait
autobiography, My Early Life (1930); a revealing and suggestive book, Thoughts and Adventures (1932); and a volume of brilliant, if generous, portrait sketches, Great
Submitted by jarleaxel on January 12, 2007
Category: Business
Words: 3416 | Pages: 14
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Wilderness Newfoundland Adventures
Case Study #28
Presented to: Professor Linda Blakney
Presented by: Sparkle Smile Marketing
Antonette Azzi
Edona Berisha
Wing Yu Cheung
Kerry Forrest
Jinghua Xie
Marketing II: MKT 2302-070
Table of Contents
1. Executive Summary 3
2. Situation Analysis 4
3. Assumptions 9
4. Core Problem 9
5. Alternatives 10
6. Evaluative Criteria 11
7. Analysis of Alternatives 11
8. Decision and Justification 14
9. Implementation 15
10. Bibliography 17
11. Appendix 17
1. Executive Summary
Wilderness Newfoundland Adventures' high quality adventure tourism product presents a unique business opportunity. The demand for adventure tourism is growing throughout the world. The location of the operation in a pristine environment with strong natural attractions of whales and icebergs, as well as other wildlife gives us an advantage of other outfitters.
The total market of adventure tourism products is growing and projected to grow into the next century. Because of our limited resources and the strength of international competitors, our recommendation is to enter into the market of the United Kingdom as the focus for our marketing strategy.
The recommended strategy allows us to exploit our environmental advantage and limit the possibility of excessive demand. The market for adventure tourism is estimated at 787,000 Britons. Our conservative goal of reaching 0.35% of this market will result in 2754 new customers. This combined with a strong local market will result in approximately $286,450 in revenues in the first year. These numbers are less than current capacity projections of 3600 customers served in a season. International customers would also be more likely to take extended visits in the...
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