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Why Ebay is Successful. INDEX 1- INTRODUCTION 1 Task 1 2- WHY AUCTION ON LINE
2 3- TRADITIONAL AUCTION VS ON-LINE AUCTION 3 3.1 ADVANTAGES ...
... Why eBay is Successful The company has made many efforts to understand what the
customer wants in order for them to continue to be profitable. ...
... There have been acquisitions that have been well worth their value such as the payment
site Paypal, which is one of the reasons eBay is successful today, and ...
... in the paper, PayPal started as a small company, and because it had attractive security
policies and successful business, the company was acquired by eBay. ...
... eBay also collects a fee from the seller when an auction is successful. ... 5.
Will eBay be successful in the long run? Why or why not? ...
Submitted by sk8er204 on September 28, 2006
Category: Technology
Words: 3524 | Pages: 15
Views: 445
Popularity Rank: 19,015
Average Member Grade: N/A (Add a Comment / Grade this Paper)
INDEX
1- INTRODUCTION 1
Task 1
2- WHY AUCTION ON LINE 2
3- TRADITIONAL AUCTION VS ON-LINE AUCTION 3
3.1 ADVANTAGES AND DISADVANTAGES 4
3.1.1 TRUST SECURITY QUALITY
3.1.2 SOLUTION TO THE PROBLEMS
3.1.3 ADVANTGES
4. INTERNET SEGMENTATION (EBAY) 5
4.1 FROM SEGMENTATION TO COMUNITIES 5
Task 2
5-BUILDING BRANDS IN THE INTERNET 6
5.1 DIFFERENCES BETWEEN REAL AND VIRTUAL BRANDING 6
5.2 C.R.M. 9
5.3 LINKS 9
Task 3
6- RESULTS ES TEST 10
6.1 EBAY STRATEGY 10
6.1.1 HOW SUCCESFULL IT HAS BEEN
6.2 TEN STEPS IN THE NEW MARKETING 11
6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11
6.3.1 DIFFERENTS BRANDS NAMES FOR LUXURY
6.3.2 LINKS WITH AUCTION HOUSES
6.3.3 NETWORK FOCUSED ORIENTATION
6.3.4 MARKET DEVELOPMENT INTO AFRICAN PRODUCTS
6.4 FUTURE OF THE COMPANY 14
7-APPENDIX 12
8- REFERENCES & BIBLIOGRAPHY 23
1-INTRODUCTION
The company that I’ve chosen is Ebay .com, this company is the biggest auction
company on line in the world, recently its trying to expand to Europe; with the take over
of Ibazar (the bigest auction business in Europe), and to south America with the
co-operation with Mercadolibre.com
Despite of its only six years of live, Ebay is the biggest auction business in the world. But
why? Which are the factors that have helped this enterprise to be the number one? What
is its strategy? What are their expectations for the future?
These are some of the question that I expect to answer in the next pages.
TASK 1
...
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