Why Does Mcdonalds Specifically Target Children?
Supersize Me – Video Questions
Amanda Cai
Food and Nutrition Period 5
1) How does McDonalds market its food to increase sales? By strategically placing pictures and words, advertisements are made in a way to convince us to blindly purchase the product without a second thought. It just so happens that McDonalds the worlds #1 fast food franchise is also one of the most heavily advertized fast food companies. Commonly viewed video advertisements and product placement to perfectly photo shopped photos are just some examples of marketing methods commonly used by multiple industries. As a person who spends a lot of time online watching YouTube videos or just browsing, I’ve noticed a lot of advertisements and some of them really stood out to me. I recall McDonalds having multiple advertisements before the start of the YouTube telling you about their “all natural 100% Canadian Beef”. Having this before a video encourages the viewer to counting to watch the ad in order to see the video that you actually want to see. Another way McDonalds markets their …show more content…
As a child, I remember begging my parents to take me to a specific McDonalds which was 20 minuets away from our house because there was a play place there. The colourful tunnel/jungle gym set draws in children of all ages to come in and purchase something just so they could go down the slide. Building these play places with the giant signs are clearly targeting children convincing them to come in and buy something. The happy meal with the collectible toys, the colourful packaging and the cartoons are some of the other ways children are drawn in. As shown in the video, children could easily identify the McDonalds Clown with ease while some struggled to identify George Washington. This is mainly due to the fact that through marketing techniques and advertizing through television, the McDonalds clown has become one of the most well known characters in the child’s
Amanda Cai
Food and Nutrition Period 5
1) How does McDonalds market its food to increase sales? By strategically placing pictures and words, advertisements are made in a way to convince us to blindly purchase the product without a second thought. It just so happens that McDonalds the worlds #1 fast food franchise is also one of the most heavily advertized fast food companies. Commonly viewed video advertisements and product placement to perfectly photo shopped photos are just some examples of marketing methods commonly used by multiple industries. As a person who spends a lot of time online watching YouTube videos or just browsing, I’ve noticed a lot of advertisements and some of them really stood out to me. I recall McDonalds having multiple advertisements before the start of the YouTube telling you about their “all natural 100% Canadian Beef”. Having this before a video encourages the viewer to counting to watch the ad in order to see the video that you actually want to see. Another way McDonalds markets their …show more content…
As a child, I remember begging my parents to take me to a specific McDonalds which was 20 minuets away from our house because there was a play place there. The colourful tunnel/jungle gym set draws in children of all ages to come in and purchase something just so they could go down the slide. Building these play places with the giant signs are clearly targeting children convincing them to come in and buy something. The happy meal with the collectible toys, the colourful packaging and the cartoons are some of the other ways children are drawn in. As shown in the video, children could easily identify the McDonalds Clown with ease while some struggled to identify George Washington. This is mainly due to the fact that through marketing techniques and advertizing through television, the McDonalds clown has become one of the most well known characters in the child’s