OPPapers.com Essay Index >> Business >> Wet Seal
We have many free term papers and essays on Wet Seal. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Wet Seal. Wet Seal started as a bikini shack in Newport Beach, CA in 1962.
By the mid 1980's ... better days. Wet Seal Inc. stuck it ...
... Comparing the price of a purse and shoes at Wet Seal, Coach has Wet Seal
beat by hundreds of dollars. One bag at Wet Seal will coast ...
... Wet Seal has a new sign in the store. "Now Carrying Size 00" it proudly proclaims. ...
Mike, Mark, Travis, Wet Seal, the swimming pool are all out of my mind. ...
... About an hour after walking around and getting familiar with the mall, we
had a call to do a walkthrough at a store called Wet Seal. ...
... By showing beautiful teens in their clothing line and suggesting, "You too can be
cool," the clothing store, "Wet Seal" suggests that just by buying their ...
Submitted by xtrasweet707 on March 16, 2005
Category: Business
Words: 1183 | Pages: 5
Views: 866
Popularity Rank: 8,312
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Wet Seal started as a bikini shack in Newport Beach, CA in 1962. By the mid 1980's they were known for offering trendy clothes to the most fashionable customers in
Orange County. Wet Seal sold the right merchandise at the right time, and by 1995 they had enough capitol to buy 237 Contempo Casual stores from the Neiman Marcus Group. When Wet Seal went public in 1996 they realized they needed a marketplace for 20-35 year old females with a more contemporary look. With that thought, then CEO,
Kathy Bronstein, created Arden B. The venue was named after her daughter. Also in 2001,
Wet Seal Inc., felt the need for a venue just for the "tween market," girls five to 12 years old. They bought out 18 Zutopia store units from Gymboree, Inc. The store also expanded in 2001 by buying a majority of the Contempo Casual stores, and later merged web sites with
Contempo Casuals that created one of the largest junior driven sites in the country.
As like every retail organization, Wet Seal Inc., has seen the best and worst during their years in business. With the 9/11 tragedy and other natural disasters, the nation's economy had seen better days. Wet Seal Inc. stuck it out with Kathy Bronstein behind the wheel, and in late 2001 sales increased into the double digits, and stock was up 61% for the year. A vendor partner stated, " She's one of the greatest merchants I know in the industry...she lives, eats, and breathes this junior business."
After two years of plummeting sales, and comments that they've "lost touch with the thrifty, fashion obsessed teens," Wet Seal Inc. hired a new chief executive, Peter Whitford. Peter Whitford was the former president of Walt Disney's Disney Store operations. He also brought a talented team with him that included fashion designer, Victor Alfaro, and a teen-marketing expert, Anne Kallin Zehren. To get good output for their new line, Zehren came up with an idea to hire...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!