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Web Differences

Submitted by Johnfox on April 20, 2008

Category: Miscellaneous
Words: 1382 | Pages: 6
Views: 46
Popularity Rank: 108,821
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Website Differences
Many businesses today have turned to e-commerce in order to contend with their competitors. For a company to successfully market products over the internet they should know their audience and what appeals to them. The website should be as informative as possible and user friendly. Selling merchandise through the internet has changed business altogether. It is much easier for a company to accommodate people’s needs, all over the world. There are many sunglass companies that sell their sunglasses through websites. Oakley, Ray-Ban and Arnette are three of the top competitors in this field.
Oakley
Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Oakley simply makes things better than anyone thought possible and extended there unique approach through internet virtual reality interaction. Over several decades, Oakley’s innovation has earned them more than 540 patents and 1100 trademarks. More than 110 countries enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories through the Oakley website. Oakley, Inc is currently traded on the NYSE at a price of $28.39 with a volume of 270,500 shares.
Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the art and science of optical technology. Oakley’s unique web site gives the user the option of choosing the destination from which the user is viewing the site. The user has the option of choosing USA, China, Australia and Japan. The essence of the brand is communicated through hundreds of professional and amateur athletes. Oakley, Inc expanded on ecommerce by starting its Affiliate Program, giving other companies the opportunity to make money. The Oakley Affiliate Program makes it so the hosting website owner earns commission every time a customer is forwarded to the Oakley website and...

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