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wasy of making marketing proposal Topic: Marketing CHASE, MARKETING PLAN AND MARKETING PROPOSALS are two different things. I have explained the marketing plan in
Submitted by waseemahamad on October 6, 2007
Category: Miscellaneous
Words: 758 | Pages: 4
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Topic: Marketing
CHASE,
MARKETING PLAN AND MARKETING PROPOSALS
are two different things.
I have explained the marketing plan in details and given an
outline of marketing proposals.
MARKETING PLAN
PRODUCT
-define your product--what is your product
-what is it made of
-what is cost of this product
-is it imported
-is it locally made
-is there a competitive product
-what is the price differential
-how many competitive brands are there
etc
when you answer these questions, it will help to define
your product.
==========================================
MARKET
-who are your potential users
-how many are there in your country
-how many are there in your city
-is it a niche market -small number of users
-how much / how often / do they buy
-is there any changing trends
-is the demand increasing
etc
when you answer these questions/ more, it will help
define your potential market size
==========================================
BUSINESS ENVIRONMENT
-how is the economy affecting your market
-who are the potential competitors
-what are the market share of the competitors
-what is the degree of competition
-what is the basis of competition -is it price/ brand etc
-what government regulations affect this market
etc
when you answer these questions / more , it will help
to understand the impact of environment on your
market.
==========================================
PRODUCT PLAN
-what brand name do you want
-your product market objectives
-how you plan to position your product
-your...
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