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Walmart Globalization. Its size, power, and low prices are what make Walmart so
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walmart. Its size, power, and low prices are what make Walmart so helpful to America.
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Target vs Walmart. ... Walmart: ?Who has the better deal?? By: Jennifer Young When
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Walmart ? A Brief History. Walmart ? A Brief History ? In 1962 Sam Walton open
his first Wal-Mart in Rogers, Arkansas. ... ENVIRONMENTAL ANALYSIS-WALMART. ...
Submitted by thk5353 on May 25, 2005
Category: Business
Words: 726 | Pages: 3
Views: 240
Popularity Rank: 31,288
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Relationship Marketing King Wal-Mart Still No. 1
by Doug Edge
April 29, 2003
The economists are still telling us how bad the U.S. economy is, but don't say anything about the bad economy to your local Wal-Mart greeter.
His or her employer just witnessed revenues grow by 12 percent in 2002, to $246.5 billion. He or she will probably proudly let you know that Wal-Mart Stores Inc. was just ranked number one—again—by Fortune magazine, leading the top 500 corporations for a second year in a row.
How do they do it?
Sam Walton's 1992 book Made In America has all the details, but let me sum up: Wal-Mart knows relationship marketing. Rule No. 8 of "Sam's Rules for Building A Business" holds the secret to this winning formula of success. He says, "Let them (your customer) know you appreciate them."
So what has Wal-Mart done to show that they appreciate their customers? They use one-to-one relationship marketing tactics, executed by the famous Wal-Mart greeter.
The Wal-Mart greeting was the original method used by the giant retailer to show customers that they are appreciated. A greeter at the door thanks customers for coming in, assists with a shopping cart, and provides a "goodbye thank you" upon departing the store. The friendly senior citizen dressed in the blue vest conveys warmth and personality to every guest entering or exiting a Wal-Mart store.
So why don't others adopt this simple marketing tactic?
Some do. Meijer retail stores also use greeters; many restaurants, hotels and other businesses do the same. But most don't—because relationship marketing is not as simple as it seems. It takes a type of commitment different than traditional marketing.
Relationship Marketing Has 4 Key Components:
It has to be personalized. Personalization can come in the form of a highly targeted direct mail piece, a phone...
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