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Walmart

Submitted by tara338 on November 26, 2007

Category: Business
Words: 2357 | Pages: 10
Views: 1169
Popularity Rank: 3,070
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Wal-Marts Mission, Objectives and Strategies

For 19 years, Wal-Mart’s mission has always been known as “Always Low
Prices. Always.” On Septemer 12, 2007, Wal-Mart introduced their company’s new mission statement: “We can save people money so they can live better.” The change of their mission statement was based on a recent study that has shown that Wal-Mart saves the average family $2,500 a year. Their corporate mission is: “Wal-Mart continues to grow into new areas and new mediums, our success will always be attributed to our culture. Whether you walk into a Wal-Mart store in your hometown or one across the country while you're on vacation, you can always be assured you're getting low prices and that genuine customer service you've come to expect from us. You'll feel at home in any department of any store...that's our culture.” (“Wal-Mart Stores, Inc. Company Profile”).
Sam Walton has developed 3 beliefs from the birth of Wal-Mart. Those beliefs are: Respect for the Individual, Service to Our Customers, and to Strive for Excellence. Respecting the Individual is a call for “treating their employees well and pushing them to excel in what they do.” The commitment to their customers is a “goal whereby the stores respect a pricing philosophy to always sell items as low as they can while providing excellent customer service.” The third belief is to strive for excellence, which is “to expand the store, innovate, and reach further in to new markets and to grow” (Vance, Sandra S. and Roy V. Scott).
Walton’s Top 10 Secrets to Wal-Marts Success:
1. Commit to your business and believe in it more than anyone else
2. Share your profits with all your associates and treat them as partners
3. Motivate your partners with incentives besides money
4. Communication Is essential
5. Appreciate everything your associates do for your business
6. Celebrate success, fine some humor from failure, but...

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