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Walmart Vs Target

Submitted by tallestkm on December 9, 2007

Category: Miscellaneous
Words: 1655 | Pages: 7
Views: 270
Popularity Rank: 27,170
Average Member Grade: N/A (Add a Comment / Grade this Paper)

The history of Wal-Mart can be traced back to the 1940s when Sam Walton began his career in retailing. He began working at a JC Penney store in Des Moines, Iowa on June 3, 1940, making a salary of $75 a month. During his employment there, Sam was able to meet James Cash Penney, the department store's founder, during a visit to the store. He remained at JC Penney for eighteen months.
In September 1945, Walton acquired, from George Scharlott, the franchise and lease on a Ben Franklin in Newport, Arkansas. The variety store was part of a chain operated by the Butler Brothers, a regional retailer. After three years, Walton increased annual sales from $80,000 to $225,000 by 1948. However, the landlord, P.K. Holmes, declined to renew the lease on favorable terms and Walton was forced to relocate before the end of 1950. On May 9, 1950, Walton purchased a store from Luther E. Harrison in Bentonville, Arkansas, and opened Walton's 5 & 10.
As a typical businessman, Walton was always looking for better deals from his suppliers, and he realized that he could obtain higher sales volume by passing on the savings to his customers, instead of pocketing them. By 1962, he had eleven Walton's stores inspired by the successes of other discount department store chains. Walton opened the first store in his own discount chain in Rogers, Arkansas that year. Responsible for the purchase and maintenance of signage, Walton's assistant, Bob Bogle, came up with the name "Wal-Mart" for the new chain. By 1967, the company grew to 24 stores across the state of Arkansas, and had reached $12.6 million in sales, and by 1968, the company opened its first stores outside of Arkansas in Sikeston, Missouri and Claremore, Oklahoma. The chain continued to add locations in small towns and had 78 stores by 1974. An inter-store computer network was created to improve communication and ordering, and over the next three years, sales more than tripled from $167.5 million to $479 million. The...

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