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Wal-Mart Stores: Everyday Low Prices in China. ... Instead, Wal-Mart China will need
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Wal-Mart in China. 1.1 Why has Wal-Mart been successful in the US? Many ... 2. What
are key challenges facing Wal-Mart in China? Intensifying ...
... Many economists though that the further development of Wal-Mart in China possibly
can threaten China’s country the economic security and can monopolize the ...
Wal-Mart Stores: Every Day Low Prices in China. Wal-Mart Stores: Every Day Low Prices
in China Why the ‘Every Day Low Price’ does not work in China? ...
Submitted by May98 on March 13, 2008
Category: Miscellaneous
Words: 1118 | Pages: 5
Views: 242
Popularity Rank: 42,062
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1.1 Why has Wal-Mart been successful in the US?
Many attributed Wal-Mart's success to its well-known model of selling brand-name products for less. The secret of success lay in a unique combination of culture and strategies at Wal-Mart that set it apart from its competition. To give customers what they wanted, Wal-Mart rightly focused on two major value drivers - price and service.
⦁ Price (Every Day Low Price)
"Every Day Low Price" was the unshakable crux of the value that Wal-Mart offered to its customers. The objective of this strategy was to offer the same merchandise as other local stores, but at 20% less. Experts estimated that Wal-Mart saved shoppers at least 15% on a typical cart of groceries.
⦁ Service (Customer is Number One)
If EDLP was the crux of Wal-Mart's value offered to customers, then its hallmark was the services they received there. The three cardinal beliefs Wal-Mart's founder relied on for attracting and keeping customers were providing great customer service, showing respect for the individual and striving for excellence.
Providing quality goods at a low price in a friendly environment seemed to be an open secret, or even common sense to anybody who contemplated on the success factors in running a retail establishment. But while Wal-Mart kept its success story alive, many others failed. Behind this success was a model that the leadership of the company transported from one store and another, one state to another and one country and to another.
1.2 What are the sources if its competitive advantages?
Small-Town Locations
A key strategy in Wal-Mart's early days was opening discount stores with a sizable spread of assorted merchandise in small, one-horse towns. Once Wal-Mart opened a store, the...
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