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Wal Mart Stores

WAL-MART STORES INC: DOMINATING GLOBAL RETAILING

Brief summary
The Wal-mart is the largest retail chain in United States and in the world. The wal-mart was founded in the year 1962 by Mr Sam Walton. It was originally named as Wal-Mart discount city in Rogers, Arkansas. At the time when the Wal-Mart stores started in the year 1962 it was focused only in small rural cites and town which had a population of 5000 to 25000. It was soon increased to 18 stores in 1969. In the next 30 years it had more than 4750 stores across 50 states in USA and 9 countries with $245 billion sales. It started its international operations in Mexico in the year 1991 and then it expanded it to different countries across Europe and Asia.

Today Wal-Mart servers around 130 Million people world wide and it has employees over 1.3 million people across the globe. They have been increase in growth of sales over 11% which amounted $6.4 billion US dollars. The earnings of the Wal-Mart are far ahead of its French competitors Carrefour although it is having its branches in 32 countries it earning and saving far behind. With wide range of suppliers the Wal-Mart has it has been one of the successful retail chains in the world today.

CASE ANALYSIS

EXTERNAL ANALYSIS

1) Industry
The Wal-Mart is doing its business in the retail marketing and it belongs to retail industry or the retail business.

2) General environment analysis
The Wal-Mart stores had six different environmental analyses that are been given in this case study. They are some other major facts that are listed and can be listed under this general environment analysis. The first factor is economic factors Wal-Mart are having different economic conditions in time. Due to these economic conditions the Wal-Mart has started four different formats of the stores namely discount stores which are the original stores which provides wide products, Supercenters which are operated for...