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Waitrose Competitive Information And Brief Pest And Swot Analysis

The company I worked for during work experience was:
Waitrose ltd.
Branch 214
33, Bell Street
Henley-On-Thames
Oxfordshire
RG9 2BA
Tel: 01491 410440

In this assignment, I am going to describe different types of information used in Waitrose and identify its possible sources.

1) The name of the company I have worked for is Waitrose Ltd.
At Waitrose, they combine the convenience of a supermarket with the expertise and service of a specialist shop. Above all they take pride in the freshness and quality of their food and products. As you know, Waitrose is partnership with John Lewis which has been ranked first in the “Sunday times” the UK’s largest unquoted company by sales.
The purpose of this partnership is to recruit and retain loyal customer and maintain their reputation for outstanding and value, choice, service and honesty. Partners should gain personal satisfaction by being members of a co-owned enterprise in which they have worthwhile and fulfilling employment. The Partnership's ultimate purpose is the happiness of its members, through their worthwhile and satisfying employment in a successful business. The Partnership is owned in trust for its members so they all share the responsibilities of ownership as well as its rewards - profit, knowledge and power. The Partnership should make sufficient profit to sustain our commercial vitality, to allow continued development and to distribute a share of profits each year consistent with partners’ reasonable expectations over time. The business’s plan is based by their Principles. These principles form part of their contribution, which sets out how they seek to operate as a business.

2) Mission Statement- “The Partnership aims to deal honestly with its customers and secure their loyalty and trust by providing outstanding choice, value and service”.

Sourcing- Progress and achievements
• Voted 'Compassionate Supermarket of the Year' by the Compassion in World Farming Trust (CIWF)
• Leckford...