OPPapers.com Essay Index >> Business >> Wafex Company Analysis
We have many free term papers and essays on Wafex Company Analysis. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Wafex Company Analysis. WAFEX CASE ANALYSIs INTRODUCTION Wafex is a wholly owned
Australian business involved in the horticulture industry since the year 1990. ...
Submitted by vaboom on May 4, 2008
Category: Business
Words: 3667 | Pages: 15
Views: 197
Popularity Rank: 61,962
Average Member Grade: N/A (Add a Comment / Grade this Paper)
WAFEX
CASE ANALYSIs
INTRODUCTION
Wafex is a wholly owned Australian business involved in the horticulture industry since the year 1990. The company is presently Australia’s leading exporter to flower importers and wholesalers domestically and around the world, with expertise in providing Australian native wildflowers both fresh and dried varieties. Wafex’s business strategy is to be proactive in selling, with a strong customer focus, and continually looking for opportunities to add value to its services. The company and its owners are aware of the importance of exporting for the survival and expansion of the company; and also believe quality and time to market are important factors in gaining a competitive advantage in the international market.
The purpose of this case analysis report is to discuss Wafex’s feasibility of entering the China market; identify Wafex’s target market; consider a suitable marketing mix for the company’s upper socio-economic target market; discuss possible environmental factors in Australia that can affect Wafex; and an explanation on why Wafex have strong personal relationships with both suppliers and customers.
(Q1.) The feasibility of wafex entering the china market
Wafex presently export to over 16 countries (Wafex, 2006)1 that include Japan, USA, and Taiwan, and it can be assumed that the company persist to look for more opportunities to expand its exporting business overseas, such as the prospect of entering the China market. The viability of Wafex entering China is negative, although Wafex may possess certain strengths however there are major threats, which may hinder the company’s feasibility of entering China.
STRENGTHS AND OPPORTUNITIES
The uniqueness of Wafex’s products ―Majority of exported products are all exclusively Australian grown, which gives the company a competitive edge against...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!