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Vodafone

Company Profile Vodafone Group
Company overview Vodafone Group Plc, Newbury, England
Chairman: Sir John Bond (Sir Ian McLaurin) CEO: Arun Sarin Short description of the company:  International mobile carrier for consumer  
and enterprise customers with a significant presence in Europe, the Middle East, Africa, Asia, Pacific and the United States Source: Company/InfoCom

Strategy overview
National:

Source: Company/InfoCom

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Managed into two geo-regions: Europe and EMAPA; Europe includes mobile operations in Western Europe and fixed line operations in Germany; region accounts for 79% of group revenues with 33% of mobile shares of minutes Extend momentum on 3G uptake; HSPA technologies remain as core network for next 5 years, already 100% in 3G footprint; started roll-out of HSUPA; mobile WiMAX and 3G LongTerm Evolution to play a part in future network rollout plans Price elasticity: drive additional usage and revenue from core voice and messaging services through larger minute bundles, new tariffs (i.e. free weekend calls within UK, Germany), prepaid to contract migrations and targeted promotions; reduction of roaming charge prices by 40% in April 2007; cancellation of top-up fees in Italy Cost control: European network integration into single IP-based MPLS network to reduce number of base stations; application of supply chain management to generate purchasing efficiencies; outsourcing of IT development and maintenance to EDS and IBM and data centre consolidation programme Fixed-mobile services: launched Vodafone At Home and At Office allowing calls from a geographically defined area to fixed line numbers using a mobile handset; has now established route to delivering fixed broadband services in each of major European markets Mobile-PC integration: introduce PC environments to mobile handsets; PC to mobile IM with Yahoo! and Microsoft; search and maps with Google; auctions via eBay; videos through YouTube and social networking with MySpace Mobile...