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Vodafone

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BUS499
STRATEGY

Individual Assignment 3

January 2009 Presentation

DONE BY:
SEKAR S/O PITCHAY MUTHU
PI NO: Q0706688
TUTOR: SHARMA ATUL
SUBMISSION DATE: 15th APR 2009

Question 1
This was already done in class on 5th April 2009.

Question 2
In close to two decades, Vodafone has grown from a small cellular company in 1985 with a customer base of 19,000 to become the leading mobile phone operator. Assess whether the actions of Arun Sarin are likely to continue this trend.

Answer
Date: April 15, 2009
To: Arun Sarin, Vodafone Group PLC
From: Sekar S/O Pitchay Muthu
Re: My answers to your questions

Dear Sir,
Introduction

Arun Sarin, you were appointed as the CEO on 30 July 2003. Your vision was to make Vodafone the number one in mobile communications and that of making mobile communication the primary means of communication around the world. I will answer your first query in the following manner. I will explain the actions of effective strategic leadership such as strategic direction, organizational controls, resources management, organizational culture and ethical practices. These actions form the foundation for the making of effective decisions as illustrated in figure1. I will explain in detail how you as the CEO have preformed as a leader and whether they will aid Vodafone to remain as the number one mobile phone operator.

Determining Strategic Direction
Determining strategic direction entails specifying the image and character of that Vodafone wishes to develop over time. The ultimate long-term strategic direction has two parts, that of the core philosophy and the envisioned future. The core philosophy motivates employees through the company’s history. On the hand, the envisioned future encourages employees to go beyond their expectations of accomplishment and it needs considerable change and progress for it to be realized. You had done well to recognize the need for employee satisfaction. You had done well to integrate...