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Virgin Trains SWOT History of Virgin Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation
of a company's internal and external environment. The strengths and weaknesses portion of SWOT refers to the internal conditions of a firm and opportunities and threats
and cost advantage of the low-cost carriers far outweigh the increased comfort and flexibility of trains or cars (e.g. on the route Luton/London to Glasgow a train
and cost advantage of the low-cost carriers far outweigh the increased comfort and flexibility of trains or cars (e.g. on the route Luton/London to Glasgow a train
firms * Ryan air, BMIbaby, MyTravelLite and Buzz are major competitors of easyJet in the UK. Virgin Express, Hapag Lloyd Express, Germanwings and Air Berlin already
Submitted by thinkmarsh on December 12, 2007
Category: Business
Words: 1365 | Pages: 6
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History of Virgin
Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation of British Rail, the franchise will last until April 2012. Along with the Cross Country line, Virgin also won the West Coast franchise and took control on the 9th of March 1997, this franchise will end in March 2012. The West Coast line was the last but one of the franchises to be handed over to the private sector, all of which had been completed in less than three-and-a-half years after the Railways Act had been passed.
Virgin Trains' own definition of the company is on its website, www.virgintrains.co.uk. They describe the company as A truly national network, Virgin Trains covers vast areas of Britain.'
Structure of the Company
Virgin Trains is owned and run by Virgin Management and Stagecoach Plc. The Virgin Management team are the majority shareholders and own 51% of the company as opposed to Stagecoach which owns 49%. Virgin Trains is managed by a board known as Virgin Rail Group and is made up of the Virgin Management team and Stagecoach.
Appendix 1.
To give an idea of the size of Virgin Trains, I have prepared a number of facts and figures that were gathered in 2004.
Turnover in 2004 amounted to £579 million.
Members of staff employed by Virgin Trains reached 4748.
Total passengers per annum was recorded at 34.1 million.
Train miles per annum was a staggering 31.6 million.
It is clear that Virgin Trains is truly a national company, both in terms of its size outlined by the figures above but also by the areas that it serves.
Appendix 2.
The geographical map above shows the extent to which Virgin Trains operates throughout the country. It is clear that the company runs services to and from just about every corner...
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