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Virgin Mobile

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Project: Abridged Marketing Plan on “SIBRIDGE technologies”

Professor: Dr. Ashwini K. Awathi
Institute of Management,
Nirma University,
14th March 2009

By: Bhavin Shah
ID: 082117

Contents

1.1 Document History 3
1.2 Acronyms 3
1.3 References 3

2 Introduction 4

3 executive summary 5

4 Marketing situation analysis 6

4.1 Market Description 6
4.2 Customer an Partners 6
4.3 Competitive review 6
4.4 SWOT Analysis 6
4.5 Objective and Issue 6

5 Marketing strategy 7

5.1 Target Segment and Positioning 7
5.2 Marketing Research 7
5.3 Product and Price 7
5.4 Distribution 8
5.5 Marketing Communication Strategy 8

6 Action programme 9

1 Document History

|Version |Date |Author |Description |
|0.01 |02/03/2008 |Bhavin Shah |Initial Version |
| | | | |

2 Acronyms

|Acronym |Description |
| | |

3 References

|www.sibridgetech.com |
| |

Introduction

An Abridged Marketing Plan in developed for...