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Vinda Tissue's Marketing Plan

Company background
|Year of re-established |1985 |
|Date of listing |2007.7.10 |
|Degree of popularity |High |
|Location of offices in China |Beijing, Wuhan, Guangzhou, Jiangmen, Xiaogan, Chengdu, Hongkong|
|Previous awards |The NO.1 sale in China among similar products from 2001-2006 |
|Other information |Make a lot effort to build up |
| |a good brand image, contributed |
| |to charity and environment protection. |

Current STP
• Segmentation
Vinda segments its HK market mainly by Geographic segmentation. Different locations(geographic units) such as households and individuals use becomes an important factor for customers to choose what kind of tissue they use.

( Targeting
Vinda targets on households and individuals. Its products are in normal nature with not much diversification.

• Positioning
Vinda’s Philosophy is “Best Quality, Brand Market, Modern Management, Customer Satisfaction and Innovation Forever.” It aims to produce qualified sanitary paper production by using imported automatic production assembling line from Germany and high speed paper-making machines from Japan. With the helps of the hi-tech production methods, Vinda has the advantage of mass production. The company, therefore, creates its current image of providing customers with economical and high quality...