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Video Games are Beneficial Video Games are beneficial Video Games have come a long way since their first introduction into the main stream. With video games becoming
Video Games and Violence: Both Sides of the Argument Background Does playing a video game make you prone to commit real-life violence? This question has been an
video games and violence Media's Effects on Children Today Video games have become a part of our culture in America as well as around the world. There are a large
violent video games Violent Video Games Video violence is a major problem in our society. When people are exposed to the violent world of video games, their perceptions
Violent Video Games Violent Video Games Video violence is a major problem in our society. When people are exposed to the violent world of video games, their perceptions
Submitted by glycemie on June 7, 2005
Category: Technology
Words: 1164 | Pages: 5
Views: 429
Popularity Rank: 28,384
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Like dusting powder on fingerprints, new e-marketing tracking tools are out now that make vital information visible. Certain tools and feedback loops can show e-marketers which content customer segments are interested in by disclosing viewing patterns, which are then automatically turned into rich, detailed reports that clearly define customer trends and preferences. Placing value on learning is not an easy thing for companies to do, but it's critical for evaluating the true return on investment of marketing initiatives. A greater understanding of what customers are interested in and the ability to use that information to drive your next communiqué is at the conceptual heart of customer loyalty programs. The difference between today's e-marketing capabilities and old-fashioned offline and online programs is that increasingly intelligent analytics make ongoing b-to-b and b-to-c dialogues actually possible. Accepting this as finally real and valid will open a new perspective on what constitutes a strong initiative and will encourage e-marketers to leverage all the new tools that are making it possible. But still, quantifying its value in terms of dollars and cents is a challenge. Call a research provider and ask how much it would cost to do a detailed analysis of marketing trends in your sector. How much would it cost to interview, say, 3,000 people and then draw buying behavior trends from the feedback? Share the information with research and development and ask if it provides insight into a new product development. Does it change what they already had in mind? How much do you save catching a false start early? Does it give them a new idea or eliminate the need to test several different products? How much is that worth in terms of eliminating needless development? (Schultz, Don E pp 34- 40)
At a recent Association of National Advertisers meeting, Peter Sealey, former vice president of global marketing at Coca-Cola Co. and now new-technology...
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