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The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO (IFAS and EFAS tables included) In your text read Case 27, "The Vermont Teddy Bear Co., Inc.: Challenges
The Vermont Teddy Bear Co. Inc.: Challenges Facing a New CEO Case 27 The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO I. CASE ABSTRACT John Sortino
Vermont Teddy Bear Co Introduction In your text read Case 22, "The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO" (pages 22-1 through 22-22). Using the
vermont teddy bear The Vermont Teddy Bear Co., Inc. (1998): Challenges Facing a New CEO Joyce P. Vincelette, Ellie A. Fogarty, Thomas M. Patrick, and Thomas L. Wheelen
The Vermont Teddy Bear Co., Challenges Facing A New CEO EXTERNAL FACTORS ANALYSIS SUMMARY FOR VERMONT TEDDY BEAR COMPANY EXTRERNAL FACTORS WEIGHT RATING WEIGHTED
Submitted by thebigrita on October 31, 2005
Category: Business
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Case 27
The Vermont Teddy Bear Co., Inc.: Challenges Facing a New CEO
I. CASE ABSTRACT
John Sortino founded the Vermont Teddy Bear Company (VTBC) in 1981 by selling handsewn teddy bears out of a pushcart in the streets of Burlington, Vermont (Wheelen & Hunger, 2004). Mr. Sortino's motivation for making the teddy bears in the United States cultivated while playing with his son, Graham, and after noticing his son had many stuffed animals that were made in other countries (Wheelen & Hunger, 2004). Since its inception, the company's focus has been to design, manufacture, and direct market the best teddy bears made in America; using quality American materials and labor (Wheelen & Hunger, 2004).
Throughout the late 1980's and into 1994, VTBC experienced a great deal of success and profitability due to the initiation of the Bear Gram marketing strategy; so much so that it became overwhelming for the entrepreneur, John Sortino, to oversee. By 1995, Mr. Sortino stepped down and supported the hiring of a new CEO that would lead the company from an entrepreneurial company into its future success as being a professionally managed organization (Wheelen & Hunger, 2004).
CASE ISSUES AND SUBJECTS
Manufacturing Industry Bear Market
Executive Leadership Patents, Trademarks, and Licenses
Ownership Finance
Company Philosophy
Products and Services
Marketing Strategies
Distribution Methods
Facilities and Operations
Human Resource Management
II. STEPS COVERED IN STRATEGIC DECISION-MAKING PROCESS
Strategy Formulation Strategy Implementation Evaluation & Control
1A 1B 2 3 4 5A 5B 6 7 8
Ø X Ø X X X Ø X Ø Ø
Ø = Emphasized in Case...
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