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Vector company. Case Report: Challenges and Strategies of Alcas
Corporation’s Vector Marketing Corporation Introduction In general ...
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empowering ... act” may lead to a loss of professional practices in the company. ...
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Submitted by suh0224 on February 11, 2006
Category: English
Words: 1358 | Pages: 6
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Case Report: Challenges and Strategies of Alcas Corporation’s
Vector Marketing Corporation
Introduction
In general observation, Alcas Corporation’s performance has been doing well in the past years. The company’s revenues had shown improvements, in which the revenues in 2001 increased by 37.5% from the year 2000, and by 2002, the increase was at around 20%. The recent figure at$253 million dollars has driven the leaders of Alcas Corporation to strategize based on the target that the corporate revenues would increase to at least $500 million annually in the next five years, which would eventually lead to an annual revenue of $1 billion.
Alcas Corporation is made up of a group of companies selling kitchen cutlery. These groups of companies are as follows: CUTCO Cutlery Corporation, Vector Marketing Corporation, CUTCO International and KA-BAR Knives. The company, which originally manufactures and sells and knives, would eventually acquire its own sales and marketing arm, in which everything is consolidated under Vector Marketing Corporation for its North American sales activities. Its other subsidiaries have similar business activities: CUTCO International concentrates on international market entry whereas KA-BAR Knives is another acquired company specializing on outdoor cutlery. Thus, Alcas Corporation’s business is generally all about knives and cutlery, and to ensure the strength of its sales and marketing, the Vector Marketing Corporation oversees that the products are out in the market and high in demand.
Problems and Issues
Based on this information, the head figures of the company have set up the following issues before the marketing strategy would be finalized:
?Staffing of the field sales organization in order to power the growth of these areas.
?Gearing up in terms of facilities, equipment and manpower for the projected sales in 2004 and 2005.
?Identify the major...
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