OPPapers.com

Ups Capstone

UPS Capstone
Tim Dall
Bellevue University
Logistics Management
Lisa Juricek

Abstract
United Parcel Service (UPS) was founded, in 1907, by Jim Casey in Seattle, WA. In its 100 years, UPS has grown into one of the leading global transportation companies. Their services include small package delivery, financial, logistics, freight, and much more. This capstone will describe UPS’s history, organizational structure, marketing strategy, an economic analysis, and its impact on globalization. The information was gained by research of websites, annual reports, books, and personal experiences based on 14 years within the organization.

Introduction
In 2003, United Parcel Service when about changing their name to the acronym UPS. The reason they wanted to do this was because they were no longer only a parcel delivery service. They had evolved into an eclectic global company. They donned a slogan, which they still use today, entitled “What can Brown do for you?” Their vision specifically states in their annual report, they want to “synchronize the world of commerce and manage the needs of their customers supply chain.”
UPS has many subsidiaries which allow them to synchronize commerce. UPS has the following companies under their umbrella:
• UPS Store
• UPS Air Cargo
• UPS Capital
• UPS Consulting
• UPS Express Critical
• UPS Freight
• UPS Logistic Technologies
• UPS Mail Innovations
• UPS Professional Services
• UPS Supply Chain Solutions

As of yearend 2006, UPS had 425,300 employees worldwide. They had over 7.9 million customers who tracked up to 15 million packages online daily. They had over three thousand operating facilities in the world, and the ninth largest airline with included 268 aircraft. They had 93,600 package delivery vehicles, 6300 tractors, and 21,800 trailers. (Annual report, 2007) With all the different facets within UPS the network which can get things done, and the people to do the work, the amount of services...