Uop Mba 520
Problem Solution: Intersect Investments
People are resistant to change and Intersect Investment needs change in order to survive. This is the dilemma that is tasked to the senior management team. They need to find a way to bring the company on board with a new vision which is a stark contrast to the way things used to run at the company. Although, it will not be easy, success will guarantee a future for the company. This paper will outline the current issue and opportunities involved with the scenario, identify stakeholders and their perspective and discuss the current gaps that are preventing success. It will identify the necessary steps to effectively manage and motivate change will which will lead to Intersect accomplishing the goals set out by the CEO.
Situation Analysis
Issue and Opportunity Identification
Intersect Investments is a financial services firm that has been struggling to stay afloat in the post-9/11 marketplace. Intersect has had a difficult time staying afloat without a major strategic change and now the CEO has decided its time for the company to make that change. The new vision for the company handed down by the CEO requires a major operational change moving from a "run and gun" sales environment to one which customer intimacy and value-based selling takes precedence. This change had met with some major resistance from the company's rank and file and has lead to changes in senior management, with even more changes being considered.
Intersect's CEO has a good idea about what needs to be done with very little grasp on how to accomplish it. This fact has lead to high turnover, in all areas of the company even with the senior management team. He has brought a new EVP on board to help drive this change, but still exhibits much of his "Ram it down the throat, if you don't like it, then leave" approach which has proven to be ineffective and thrown the company into chaos.
The sales force is extremely...
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