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unmarried couples and changing consumer behavior. Un-married couples; is it
a mega trend? The American Society: Families and Households ...
... of popular culture - one that is ever-changing. ... with children • The older married •
Older unmarried FAMILY LIFE ... nest II, older married couples, no children ...
... foods. There are more unmarried singles today. ... located. Changing beliefs. ...
complicated. For example, many couples undergo divorce. ...
Submitted by arindammitra on January 3, 2008
Category: Miscellaneous
Words: 1673 | Pages: 7
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Un-married couples; is it a mega trend?
The American Society: Families and Households:
• Married couples: Who are legally married and living together as a family
• Unmarried couples or Domestic partners
▫ This phrase is used to describe two people (either of the opposite sex or of the same sex) who cohabit, have a sexual relationship and experience economic and social integration--that is, two people who have created their own family.
• Single parent families
▫ Single mothers
▫ Single fathers
Types of Unmarried Couples:
• Couples in Live – in relations (includes heterosexual )
• Gay Couples
• Lesbian Couples
Unmarried Couples in Indian Context:
• Cohabitating of opposite sex is still not acceptable
• Marriage of same sex not a valid Proposition
• Various other legal and financial issues concerning joint home ownership and estate planning.
• Landlords are reluctant to rent out to such couples.
• Stark differences with the Socio- cultural values of the country.
Household Influences on Consumption Decisions:
As per the given case-let:
• There are 8.5 million unmarried, opposite-sex households in the US. This number is forecast to grow rapidly.
• For some, cohabitation is a temporary arrangement before marriage; for others, it represents a long-term relationship.
• Forty five percent are 35 or older and less than 20% are under 25. A third have one or more children under the age of 15 living with them.
However, according to the latest census, the difference between 1970 and 2000 is startling.
o In 1970, married couples comprised 71 percent of all households.
o By the 2000 census that number had shrunk to 53 percent
o Only 24% of the 105 million U.S. households consist of married couples with kids
Reasons for Increasing Number of Unmarried Couples:
...
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