Unit 3 P1 P2 P3
UNIT 3: INTRODUCTION TO MARKETING
P1
In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s.
Tesco is an international grocery and a general merchandising retailer in the United Kingdom. It’s the third largest retailer in the world and the second largest by profits. There are Tesco stores in fourteen countries in North America, Asia and Europe. Tesco are also known for being the grocery market leader in United Kingdom
McDonald's is the world's largest chain of fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain. McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
Marketing defines the social process by which groups and individuals obtain information so they can produce products/ services which are demanded by consumers to satisfy them by meeting their needs and requirement.
MARKETING TECHNIQUES
There are three types of marketing techniques which are growth strategy, survival strategy and branding strategy.
GROWTH STRATEGY
Growth strategy is the best known description of the strategies for growing a business in 1957. Growth strategy has been identified into four categories which are market penetration, market development, and product development.
Market Penetration defines consumers who are likely to purchase a product, for instance if you were producing video game for the Playstation3 to be sold in the USA, your market would consist of people in the USA who owned Playstation3 consoles. You can grow your business by increasing the number of people in the market who purchased your
P1
In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s.
Tesco is an international grocery and a general merchandising retailer in the United Kingdom. It’s the third largest retailer in the world and the second largest by profits. There are Tesco stores in fourteen countries in North America, Asia and Europe. Tesco are also known for being the grocery market leader in United Kingdom
McDonald's is the world's largest chain of fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain. McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
Marketing defines the social process by which groups and individuals obtain information so they can produce products/ services which are demanded by consumers to satisfy them by meeting their needs and requirement.
MARKETING TECHNIQUES
There are three types of marketing techniques which are growth strategy, survival strategy and branding strategy.
GROWTH STRATEGY
Growth strategy is the best known description of the strategies for growing a business in 1957. Growth strategy has been identified into four categories which are market penetration, market development, and product development.
Market Penetration defines consumers who are likely to purchase a product, for instance if you were producing video game for the Playstation3 to be sold in the USA, your market would consist of people in the USA who owned Playstation3 consoles. You can grow your business by increasing the number of people in the market who purchased your