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Undertake An Ideological Analysis For Two Different Magazines. Undertake
an ideological analysis for two different magazines. (You ...
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Submitted by tanya2612 on May 5, 2008
Category: Social Issues
Words: 2159 | Pages: 9
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Undertake an ideological analysis for two different magazines. (You may choose to pay attention to particular part of each magazine. If so, please justify this choice.)
The semiotic codes of the content of a women’s and men’s magazines demonstrate how the media construct ideologies through a combination of images, titles and content to create generic formulas aimed at different readerships and audiences.
Ballaster, et al. suggests that some theorist argue that “men have interests in oppressing women analogous to their class interests; it is in the interest of all men to exploit women’s labor of women’s sexuality” (Delphy; Dworkin, 1982).
Through this essay I will explore the representation of the material instinct in contemporary women and men’s magazines. Do they reflect the real women and their experiences or do they sell patriarchal values and male domination? And how do magazines use this to their advantage to target and construct their audiences?
The evidence for the existence of these representations is derived from research based on a selection of women’s magazines published early in the present year to demonstrate an up to date representation of constructed femininity in our media and society: March 2008 issue of Cosmopolitan and April 2008 issue of FHM. Both of these texts are popular mainstream magazines that are available in most newsagents, and are aimed at similar readers. The Cosmopolitan magazine, which is published every month, is targeted at the middle to upper class females of 20-35 years of age. The FHM magazine is also aimed at the same target audience but for males.
“The term post feminism suggests that we are now ‘beyond’ the new struggle for gender equality ‘postmodern’ playfulness or irony is the proper response to oppression.” (Branston & Stafford, 2003) Some feminist feel that the balance of representation has tilted back towards...
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