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Understanding Multimedia. MANAGEMENT OF INFORMATION Multimedia and Information
Aims To define data, information, communication, digital ...
... These five simply put arguments can help a student such as myself, to grasp
a better understanding of multimedia and how it works. ...
... and Gardner, called Basic Abilities Required for Understanding and Creation ... and events
at Harvard: these included newly commissioned multimedia performances of ...
... UNDERSTANDING DIGITAL BIOLOGY Explaining digital biology is impossible without
explaining its ... I recorded and replayed these signals using a multimedia computer ...
... The Multimedia laboratory is intended to provide a technological and aesthetic
understanding of the potential of different technology-based media as integral ...
Submitted by vishaal4all on March 30, 2008
Category: Technology
Words: 4200 | Pages: 17
Views: 143
Popularity Rank: 73,135
Average Member Grade: N/A (Add a Comment / Grade this Paper)
MANAGEMENT OF INFORMATION
Multimedia and Information
Aims
To define data, information, communication, digital data
To define Multimedia and explore it's importance in business and management
Question: How can the owner of a pub or cocktail bar or the manager of a train station make money by understanding the effects that music has on people?
To introduce the Internet
To make the distinction between "multimedia for business" and "business for multmedia"
Content
What is Multimedia ?
Definition: Multimedia is the seamless integration of all the different media of human communication plus Interactivity - in our case to deliver information.
Still images
Video
Animation
Sound
Text
INTERACTIVITY
Using the above definition: what is not multimedia?
Advantages of using Multimedia over a single medium of communication
The multimedia revolution that we have today is the result of a learning theory explored in at the beginning of the 20th Century and the facilities brought to us by modern IT technologies such as the Personal Computer, theCompact Disk and the Internet.
The learning theory supports that:
"we remember 30% of what we see, 20% of what we hear, 10% of what we read and 40% of what we do."
Visualisation
Better Understanding
Emotional/Psychological Impact
Memory Retention
Effective delivery of information/entertainment
Uses of Multimedia
Education / Business Training / Client Training (infomercials)
Advertising
Marketing (collecting information as well as delivering)
Improving the Human Computer Interface (HCI)
Entertainment
Point of Sale
Business Communication
The Problems of using multimedia
Complex Design. What is a bad...
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