OPPapers.com

Type

Table of Contents
Executive summary 1

1. Mission 3
1.2. Vision 3
2.1. Company Description 3
2.2. Registration of the Business 3
2.3 Legal Format 4
3. Products & Services 5
3.1 Our Goal 5
3.2 Design 5
4. Competitor/Industry Analysis 7
5. Target Market 10
6. Marketing/Sales Plan 11
7. Operational Plan 13
8. Financial Analysis 19

Appendix I i
Appendix : II iii
Appendix: III v
Appendix: IV v
Appendix: V vi
Appendix VI. vi
Appendix VII vii
Appendix VIII vii
Appendix: IX ix
Appendix: X xii
Appendix: XI 18
Appendix: XII 19
Appendix: XIII 22

Executive summary

T.Y.P.E Magazine is a new business startup, which is designed to deliver the latest business, economic and financial news as well as recruitment information, tips, company and industry information. It is the first English language business magazine on the Dutch market, which gives us a competitive advantage. Our magazine is based in The Hague, and aims at serving the Randstad area – Amsterdam, Rotterdam, The Hague, and Utrecht.

Services & Products
T.Y.P.E.* Magazine stands for quality and vision. We want to present our readers with an exciting, informative and creative product that will expand their knowledge and challenge their views. The magazine is divided into 12 sections, including an eMagazine. It will provide specific information on jobs and internships, industry overviews, tips, career options, as well as additional information, that is a part of today's life. T.Y.P.E Magazine will help college graduates and young professionals in those early stages of their careers.

Customers
T.Y.P.E* Magazine is targeted at young professionals(both Dutch citizens and internationals) at the age of 21 to 35. Our potential customer is an intercultural adaptive, open minded and trendy cosmopolitan. He/she is single or in a relationship; has strong opinion, is creative and energetic. On top of that he/she has a clear set of goals, however is ready to undertake initiative or...