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Tryvertising

TRYVERTISING

Introduction
“Getting your brand into the consumer's hands is a good thing. But getting your hands into your target's hands and developing a relationship in the process is even better.”
Imagine you go on vacation with your family, you check into your hotel and when you go to the bathroom you see it is filled with “Body shop” products. You use the products and when you return and go to the supermarket and see a Body Shop product, you go ahead and buy it since you have used it while on vacation and thus most likely associate good memories with it. This is exactly what the concept of Tryvertising is to put very simply.
Forget those wee sachets of shampoo sandwiched between the glossy pages of the magazines. Forget free samples at supermarkets. Sampling is no longer old- fashioned; it’s in with a new name, and a few new ideas thrown in, it’s the latest thing: Tryvertising.
Tryvertising is all about consumers becoming familiar with new products by actually trying them out.

Think of Tryvertising as a new breed of product placement in the real world, integrating the goods and services into a consumer’s daily life in a relevant way, so that consumers can make up their minds based on their experience, not on a marketer’s message. Tryvertising is basically the development of product placement where timing plays a critical role in getting the products in to the hands of consumers and encouraging them to try it out.

Think advertising, throw in a little role reversal and what we get is the concept of tryvertising. TRYVERTISING is more about mindset than science. It’s an established marketing phenomenon in the United States and has started being practiced all across the world and in India as well.
Need for Tryvertising
Mass advertising is dying. Experienced consumers couldn't care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so its time to move on to more interesting ways of igniting conversations...