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TRCC 2008 Bowlathon TRCC/MWAR MKT Plan 1.0 Executive Summary TRCC/MWAR was created in 1974 to service and support women who have been raped. TRCC/MWAR is a volunteer,
Submitted by Flavita on February 4, 2008
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TRCC/MWAR MKT Plan
1.0 Executive Summary
TRCC/MWAR was created in 1974 to service and support women who have been raped. TRCC/MWAR is a volunteer, community based women¡¦s organization operating independently.
TRCC/MWAR¡¦s Mission Statement is:
The TRCC/MWAR is a grassroots, woman-run collective working towards a violence-free world by providing anti-oppressive, feminist peer support to survivors of sexual violence through support, education and activism.
TRCC/MWAR positioning is:
For all women in the GTA TRCC/MWAR is the place to turn to when they have experienced sexual assault because it is a free, female run organization that is non-judgmental that provides support, resources, counseling and empowerment.
Sexual assaulted women seek support, counseling, resources, empowerment, and each of them with different needs and goals.
TRCC/MWAR is working hard to offer 24 hour crisis support lines follow-up supportive counseling, police/court/hospital accompaniments and public education. The number of calls increased 9.9 % from 2005 to 2006.
All of the women living in the GTA should be aware of TRCC/MWAR¡¦s services. The key to their marketing strategy is to target women based on age groups.
TRCC/MWAR should target 13-17 year old age group more aggressively since statistics show that 62% of reported sexual assaults in 1992 were under the age of 18.The TRCC/MWAR will target women in this age group by going to their schools and educating them on what constitutes sexual assault and the services TRCC/MWAR offers. The 18-35 year old age group consists of females who are beginning to face more mature relationships. TRCC/MWAR can target this group by having booth/presentations during frosh week at the major colleges and universities. The 35-65 year old age group will be targeted online.
TRCC/MWAR's direct competition includes all charity organizations; indirectly they compete with...
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