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Trading up. First, I have to confess that reading Trading Up was not as difficult
and terrible as I anticipated. I found it interesting ...
... This consumer-driven, global economy ? the "trading up" phenomenon - was created
and is driven by social and economic demand factors below. ...
... (Ravikumar, PH). ANALYSIS OF ISSUES INVOLVED It is claimed that futures trading
drives up prices and thus inflation is also shooting up to all time high. ...
... Remember, while you are falling behind and giving up, someone else out there
is actually making a living trading the Forex market. ...
... day that she was indicted, the SEC filed a complaint for charges of insider trading. ...
and two counts of lying to investigators for covering up the circumstances ...
Submitted by Ckavalos on March 29, 2005
Category: Miscellaneous
Words: 796 | Pages: 4
Views: 109
Popularity Rank: 91,376
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First, I have to confess that reading Trading Up was not as difficult and terrible as I anticipated. I found it interesting and easy to read and understand. I enjoyed reading about the increase in New Luxury and the excuses people use to justify buying things outside their means. Also, I found the second chapter very interesting. I liked reading about the various reasons the authors give us for the rise in New Luxury products. The examples in chapter 10 about vodka and beer helped me better understand this phenomenon and why people are choosing the more expensive product over the traditional brand. The article "A Humble Old Label Ices its Rivals" related significantly to this chapter and somewhat contradicts what the chapter states about why the more expensive product is better. In the readings I learned a great deal about what motivates people and why they are willing to spend more to get what they perceive as a better product.
The first two chapters of Trading Up mainly describe what a New Luxury is and who the people that use them are. New Luxury goods are those products and services that are higher in quality and cost than similar products and services that are of lesser quality. These products are not so expensive that the average consumer cannot purchase it. Trading up refers to people who forgo a lesser product for a better product (a New Luxury good or service). New Luxury consumers are often of middle to upper income and tend to be highly selective. In exchange for being able to trade up on one product they often choose to trade down on other products. They feel that certain products are more important then other products, which is how they decide when to trade up or down. These customers also include, but are not limited to, people who have a large disposable income, few expense, single people, and divorced people. Women also contribute a large amount for New Luxury items. These consumers also tend to be well educated and feel...
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