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toyota analysis Strengths Good recognition of the Toyota brand Toyota holds the second position in Australia as auto manufacturer with a market share of around 20%.
Submitted by giuly1981 on April 11, 2007
Category: Technology
Words: 1392 | Pages: 6
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Strengths
Good recognition of the Toyota brand
Toyota holds the second position in Australia as auto manufacturer with a market share of around 20%. Prius is the world's first mass-produced petrol-electric hybrid veicle. Toyota is a strong brand with a reliable and high quality image.
Advanced technology with lots of technical features
Toyota Prius is built with a new technology with energy-efficient design. The hybrid engine is environmental friendly combining the power of an electric motor with a petrol engine and as result reducing consumes and the amount of pollutants. The new model offers good autonomy, space and performance with a huge range of high tech optionals. Furthermore as a statement for quality the company offers 8 years warranty for the battery pack.
Good fuel economy
In the last years the price of petrol has been getting even more higher. Hybrid cars allow the customers to save money in low regimes when the car uses the electric engine. It is the perfect solution for the city drivers.
Social Responsibility
Prius helps to save the environment with lower emission of pollutants and is seen as the first car environmental friendly in the market.
Low competition
Toyota Prius is the first hybrid car commercialized in Australia and has only one competitor in its sector.
Weaknesses
Still high price
The new technology used by Prius is still expensive due to the low production and consequently the price of this hybrid car is still too high (from $37,000) and less competitive than the other cars in its category.
Furthermore Pius has a questionable cost/performance ratio compared to other cars in its class and some consumers might choose the old proven reliable petrol-engine car or even diesel over hybrids.
In addiction the car has been criticized on account of aesthetics which result slightly...
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