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Tony Romo Sports Marketing Plan. Table of Contents
Introduction and Background……………2 ...
Submitted by Harlessa on April 22, 2008
Category: Business
Words: 2373 | Pages: 10
Views: 217
Popularity Rank: 50,320
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Table of Contents
Introduction and Background…………………………………………..2
Tony Romo Player life cycle…..…………………………………….…4
Competitive Analysis
SWOT Analysis
Primary Market Research…………………………………………….…6
HI…………………………………………………………….……7
H2…………………………………………………………………8
H3 and conclusion…………………………………………………9
Target Audience……………………………………………………..…10
Positioning Statement………………………………………………….11
Branding…………………………………………………………….…12
Promotional Strategy…………………………………………………..13
Potential Endorsement…………………………………………………14
Potential Sponsorship………………………………………………….15
Bibliography…………………………………………………………...16 
Introduction and Background
Tony Romo is the current starting quarterback for the National Football League’s Dallas Cowboys. Born April 21, 1980 in San-Diego California, Romo is a third generation Mexican-American on his father’s side. Romo is a well rounded athlete. In high school Romo was honorable mention in basketball while still making his county’s football team. Romo is also a keen amateur golfer and in 2005 he attempted to qualify for the US Open.
Tony Romo attended college at Eastern Illinois University. “As a junior, he led Division 1-AA in passing efficiency, completing 138-of-207 passes for 2,068 yards and 21 touchdowns. He was selected to the Associated Press All-America third team, All-Ohio Valley Conference first team...
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