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Tobacco Advertising

Submitted by tomgriffin on April 2, 2008

Category: Social Issues
Words: 1414 | Pages: 6
Views: 65
Popularity Rank: 89,301
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Title:
Cigarette labelling laws differ from country to country. How effective are the new laws and have they made any difference on how the public perceive smoking and are these views echoed globally?

Background:
Tobacco smoking is one of the most addictive recreational activities that one can pursue. The general uses of smoking include pleasure, ritualistic or social purposes as well as self-medication or simply to satisfy physical dependence.
In 1965, the US Congress mandated a gentle caution on each cigarette packet and since then the rest of the world has followed suit, whether immediately or progressively. Since the introduction of telling the consumer the amounts of tobacco as well as the amounts of nicotine and tar was in the cigarette itself. In the 1990’s other laws were passed to try and cut out and lower smoking, including the banning of TV advertising as well as sponsorship which uses any tobacco logos or brands. However, the only sport which can still use tobacco sponsorship is Formula One. Tobacco companies have until 2009 for sponsorship of F1 teams due to legislation banning the advertising of tobacco products within the sport, however the only team that used tobacco advertising in the 2006/2007 season was the Ferrari team.
There are arguments which have been produced by Canada which argue the vivid features of the Canadian warnings have succeeded in engaging smokers. Reading and thinking about the warnings was also found to be positively associated with intentions to quit. These arguments are counterclaimed by Carter Chapman, who argues that warnings are an assault on free enterprise and the national economy. These arguments are made because the introduction of warnings threatened to depress demand for tobacco products and thus reduce employment in the industry.
According to J. Schroeder, “photography informs, shows, communicates and it structures choice.” This is exactly why the...

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