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TIVO BUSINESS CASE. “TIVO” “TiVo” COMPANY BACKGROUND TiVo is a small
black box which contains a digital video recorder that ...
tivo case analysis. ... it is difficult to predict what laws will govern the business.
Especially, with networks and advertisers viewing TiVo as a threat that ...
... and it is not experiences in this new business area Ü ... 3. How would you describe
and characterised TiVo's action plan as given at the end of the case? ...
... DVDs over the Internet directly into the TiVo boxes in ... Model changed the way Blockbuster
did business with the ... In this case, rental revenue or future sale of ...
... will be defined in the case analysis in ... to make this acquisition to continue growing
their business. ... potentially program the recording or “tivo” of popular ...
Submitted by MiguelMartins on November 15, 2005
Category: Business
Words: 1355 | Pages: 6
Views: 363
Popularity Rank: 23,382
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“TIVO”
“TiVo” COMPANY BACKGROUND
TiVo is a small black box which contains a digital video recorder that allows viewers to watch what they want, when they want to watch it, it allows Pause and instant replay of live TV by storing information on a hard drive.
The TiVo Service represents what has been called the “Personal Television Industry” – Total control over the way you watch television.
The company established manufacturing partnerships with well established firms like Philips and Sony, and also made some agreements concerning distribution through retail chains such as Best Buy, Circuit City and Sears.
In sum, the product was designed and developed by Tivo, and then licensed for manufacture and sold in retail channels as a consumer electronic device.
Price range is between $499 and $999, plus and additional $9.95 monthly for the TiVo servive (with the option to pay $99 yearly or $199 for the lifetime of the service).
Sales, expressed in terms of the number of subscribers, have been growing consistently over the 14 months of the conpany´s lifetime, yet, they have grown at a much slower rate than the one that was anticipated in face of the dimension of the market and of consumer satisfaction.
It is no wonder that the company has been carrying losses through its short existence, yet, it is disturbing to find that there is no evidence of the sales “take-off” that has been expected to happen, especially on the Christmas shopping season.
SITUATION ANALYSIS
1. Product
What is TiVo after all ? A digital video recorder, a personal video recorder… PVR? DVR? PDR? IVR? No one seems to know. That is the first problem. The product that the company is trying to sell is located at the convergence of these four well established industries:
- Broadcasting & TV - which provides Content;
- Communications Equipment - which...
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