OPPapers.com Essay Index >> Business >> Tivo Analysis
We have many free term papers and essays on Tivo Analysis. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Tivo Analysis. Atawanna L. Royal February 6, 2008 Marketing Management
Strategic Inflection: TiVo in 2005 SWOT Analysis: Strengths ...
tivo case analysis. ... Company Analysis (Exhibit 1) TiVo¡¯s brand image is
fairly strong even compared to other major competitors. ...
TiVo Case Analysis. TiVo and Consumers TiVo is a brand of digital video recorder
that offers numerous functions far advanced than the regular VCR or DVD player. ...
... $161 (Attachment 3). Based only on this analysis and considering current pricing,
we recommend TiVo to choose the "subscription" option in the long run. ...
... could make the TiVo obsolete • Advertisers are upset because you can fast forward
through the commercials TiVo¡¦s Competitor Analysis Tivo¡¦s competition ...
Submitted by royalata on March 19, 2008
Category: Business
Words: 700 | Pages: 3
Views: 262
Popularity Rank: 44,728
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Atawanna L. Royal
February 6, 2008
Marketing Management
Strategic Inflection: TiVo in 2005
SWOT Analysis:
Strengths
• Partnerships with large established players
• Multiple potential revenue streams
• Brand recognition and loyal customer strength
• Big investors Weaknesses
• Separation from partners
• Dependency on only a few suppliers
Opportunities
• Innovative ideas
• International Market
• Rapidly growing market Threats
• Competition and possible substitutes
• Manufacturing partners
• Dependency on major retail partners for distribution
• Legal Challenges
Strengths
One of TiVo's biggest strengths is its partnerships with large established players. Sony, Toshiba, Pioneer, and Direct TV are a few of the players that have been partnered with TiVo. Direct TV provided perhaps the best opportunity of all the other players. Partnering with Direct TV, the largest U.S. satellite TV operator, provided consumers with an integrated Direct TV/DVR set-top box. Another one of TiVo's strength is their multiple potential revenue streams. TiVo has built great differentiation in its product. TiVo provides DVR technology and services to its customers. TiVo also launched a second-generation product, TiVo Series2, which offered new services such as digital music, digital, pictures, and VOD, video on demand. Brand recognition and customer loyalty is another major strength of TiVo. Being one of the first to lead the charge in the DVR arena has established the strong brand recognition for TiVo. This also provides opportunity for TiVo to launch new products and have them accepted more easily by their customers. Accompanying these strengths of TiVo is the giants that invest in it. Some of the giants include AOL, Disney, Showtime, Encore,...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!