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Tiffany &Amp; Co.

Submitted by Fionasung on May 2, 2008

Category: Business
Words: 2323 | Pages: 10
Views: 156
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TIFFANY & CO. ®
Introduction
Tiffany & Co. is a leading US luxury jewelry company. For more than 150 years, Tiffany & Co. have been designing exquisite jewelry that highlights the incomparable beauty of diamonds. The designations TIFFANY ® and TIFFANY & CO. ® are the principal trademarks of Tiffany, as well as serving as trade names. Through its subsidiaries, the Company has obtained and is the proprietor of trademark registrations for TIFFANY ® and TIFFANY & CO. ®, as well as the TIFFANY BLUE BOX® and the color TIFFANY BLUE® for a variety of product categories in the United States and in other countries.
History
Tiffany & Company is a jewelry company founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 named “Tiffany & Young”. Tiffany Jewelry is considered one of the finest jewelry companies in the world. Tiffany & Co. has opened stores in major cities all over the world. Tiffany’s had a revolutionary policy that each item's price was NON-negotiable. In 1853, Charles Lewis Tiffany assumed control of the entire company and has since expanded to selling high-end household items as well. He also renamed the company as “Tiffany & Co.”. Tiffany’s headquarters on New York's Fifth Avenue at 57th Street is a popular tourist attraction; largely as a result of the 1961 movie Breakfast at Tiffany's which starred Audrey Hepburn (wearing a fabulous diamond brooch).
Products
Since 1837, Tiffany & Co.’s products have come to include everything from diamond solitaire engagement rings to sterling silver key chains. A complete list of products follows:
 Fine jewelry—diamonds, pearls, colored stones, platinum, gold, and silver
 Engagement/bridal jewelry
 Timepieces
 Sterling silver goods (other than jewelry)
 China
 Crystal
 Stationery
 Fragrances
 Personal Accessories (key chains, money clips,...

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