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THESIS ON MTV. CHAPTER 1 THE PROBLEM, BACKGROUND AND RATIONALE INTRODUCTION
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Submitted by chayna1208 on March 9, 2006
Category: Social Issues
Words: 4964 | Pages: 20
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CHAPTER 1
THE PROBLEM, BACKGROUND AND RATIONALE
INTRODUCTION
In our generation today, “music television or MTV” has gained considerable audience in the music and television industry. During the last two decades since its conception in 1981, MTV channel has dramatically increased its share of viewers. Before MTV, music was just for the ears, only to be heard… it did not matter what the artists look like just as long as they sounded good. But the emergence of MTV changed the concept of “talent, to be “talented”. First one must perform well, sound good and most importantly, look great.
Nowadays, MTV has not just become part of TV programming. It has become the format of several TV stations and has become big business through music videos. They have become part of reality shows, community service shows, etc. And because of that, today’s young people are increasingly becoming early adopters of MTV. One TV channels the carries mainly music video is the MTV Channel both on local and Cable TV. They watch the MTV channel for entertainment, news, general information, or just plain ambience.
There are good and bad aspects of music videos or MTV. If, there are positive and negative sides why do young people enjoy watching MTV?
Something draws young people to it. The researcher decided to make a study regarding MTV to find out the reasons of the college students for watching it.
STATEMENT OF THE PROBLEM
Why do the selected Communication Arts students of Angelicum College watch MTV channel?
OBJECTIVES OF THE STUDY
1. To describe the selected Communication Arts students of Angelicum College.
2. To know the TV viewing habits of the selected Communication Arts students of Angelicum College related to MTV channel.
3. To determine why the selected Communication Arts students of Angelicum College watch MTV channel.
THEORETICAL FRAMEWORK
This study is...
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