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The Chinese Wine Market A Market Segmen

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The Chinese Wine Market A Market Segmen
Asia Pacific Journal of Marketing and Logistics
The Chinese wine market: a market segmentation study
Hong Bo Liu Breda McCarthy Tingzhen Chen Shu Guo Xuguang Song

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Downloaded by INTI UNIVERSITY COLLEGE At 02:00 17 October 2014 (PT)

To cite this document:
Hong Bo Liu Breda McCarthy Tingzhen Chen Shu Guo Xuguang Song , (2014),"The Chinese wine market: a market segmentation study", Asia Pacific Journal of Marketing and Logistics, Vol. 26 Iss 3 pp. 450 - 471
Permanent link to this document: http://dx.doi.org/10.1108/APJML-07-2013-0089 Downloaded on: 17 October 2014, At: 02:00 (PT)
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Fang Liu, Jamie Murphy, (2007),"A qualitative study of Chinese wine consumption and purchasing:
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