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text "Getting To Yes" by Roger Fisher and William Ury. "YES" is the most
powerful word in the English language. Even though it is ...
... Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher, William
Ury, and Bruce ... In the beginning of the text: "Getting to Yes" the authors ...
... Roger Fisher and William Ury, Getting to Yes: Negotiating Agreement Without Giving
In, (New York: Penguin Books, 1983). In this classic text, Fisher and Ury ...
Submitted by mandyl11 on October 24, 2005
Category: Book Reports
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"YES" is the most powerful word in the English language. Even though it is the most powerful word, that doesn't always mean it is the answer. Finding the answer to any question, conflict, argument etc. requires negotiating. To negotiate means to confer with another or others in order to come to terms or reach an agreement. The basic idea of it seems pretty simple, and in fact negotiating is something the majority of us do on a daily basis either at work, at home, anywhere. In the text "Getting To Yes" by Roger Fisher and William Ury, they describe their four principles for effective negotiation. They also discuss three common obstacles to negotiation and how to overcome them.
The four principles for effective negotiation are to 1) separate the people from the problem; 2) focus on interests rather than positions; 3) generate variety of options before settling on an agreement; and 4) insist that the agreement be based on objective criteria. [p.11] Each one of these principles should be looked at during each stage of the negotiation process. The process as explained in the book begins with analysis of the problem or situation. The next stage is to plan ways to react or handle the situation. The last stage is the discussion part where a solution to the problem is examined and agreed upon.
Fisher and Ury's first principle was to separate the people from the problem. As explained in the text, people tend to establish relationships or become personally involved with issues and often take responses as personal attacks. If you were to put yourself in the opposing group's shoes and look at the same problem, it might help you understand the problem better or at least their point of view. Emotions also play a big role in irrational arguing, which ultimately gets either side no where.
Focusing on the interests is the second principle in the book and talks about the parties' interest and not so much as their positions. As Fisher and Ury explain,...
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