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Texas Roadhouse

Texas Roadhouse

Table of Contents
Executive Summary……………………………………………………………………..3-4
SWOT Analysis…………………………………………………………………………4-5
Competitor Analysis……………………………………………………………….……6-7
Target Market Determination……………………………………………………….….7-8
Branding…………………………………………………………………………….…..8-9
4 P’s of Marketing……………………………………………………………………..9-10
Plan for Implementation……………………………………………………………...10-12
Product Service Life Cycle…………………………………………………………...12-13
Conclusion……………………………………………………………………………….13
Bibliography……………………………………………………………………………..14

Executive Summary

"We wanted to provide a place that the whole family could enjoy," says Taylor. "Texas Roadhouse is about a hearty, good meal with service that is friendly, energetic, and enthusiastic. Life should be fun - so the workplace needs to reflect that as well - and that is why we put our employees first."

Texas Roadhouse, Inc., incorporated in 2004, is a full-service, casual dining restaurant chain. It offers an assortment of seasoned and aged steaks hand-cut daily on the premises and cooked to order over open gas-fired grills. The Company also offers its guests a selection of ribs, fish, seafood, chicken and vegetable plates, and an assortment of hamburgers, salads and sandwiches. During the fiscal year ended December 26, 2006 there were 251 Texas Roadhouse restaurants operating in 43 states. The Company owned and operated 163 restaurants in 37 states and franchised and licensed an additional 88 restaurants in 23 states.
Over the past five years, the total number of Texas Roadhouse Company and franchise restaurants increased from 120 restaurants as of the end of 2001 to 251 restaurants as of the end of 2006, representing a 15.9% compounded annual growth rate. Over the same period, our revenue increased from $159.9 million to $597.1 million, our income from operations increased from $13.7 million to $54.4 million, and our net income increased from $7.3 million to $34.0 million, representing compounded...