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Technology and Marketing Management of Sony Corporation. I. Company Description
Sony Corporation is a multinational corporation and ...
... as bridges between the employees and the management. ... knowledge on consumer needs
while marketing people engaged ... consumer driven in which technology is targeted ...
... Sage Harryson, S. (1998) Japanese Technology and Innovation ... 25/11/2003 Toor, M.
(1993) Sony Says Disc ... A Sound Strategy, Sales and Marketing Management, 150, 4 ...
... Human Resources, CFO, Legal and Information Technology. ... of two marketing functions
and product management. Marketing Communications managed the Sony brand and ...
... as bridges between the employees and the management. ... knowledge on consumer needs
while marketing people engaged ... consumer driven in which technology is targeted ...
Submitted by tomu23 on March 29, 2007
Category: Business
Words: 1494 | Pages: 6
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I. Company Description
Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology products for both the consumer and professional markets.
Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics, Games, Music, Pictures, Financial Services and Other. These make Sony one of the most comprehensive entertainment companies in the world. In the Electronics segment, Sony develops designs and manufactures electronic equipments. In the entertainment aspect, Sony Computer Entertainment Inc., the company develops, produces, manufactures and markets games like PlayStation, PlayStation 2. In the Music segment, Sony BMG Music Entertainment which known as second largest record company in the world, it produces recorded music and music videos, and also distributes compact discs (CDs), digital versatile discs (DVDs) and universal media discs (UMDs). Sony's Pictures segment includes production, acquisition and distribution of motion pictures, television broadcasting and online distribution. Sony's financial services include savings and loans. The Other segment includes both advertising agency business and an Internet-related service business.
Sony has recorded combined annual sales of as much as $67 billion for the fiscal year ended March 31, 2005[1],, and it employs total of 151,400 people worldwide[2],. For the fiscal year ended March, 2005, Sony has made total sales of $18.4 billion in the U.S. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders.
II. Sony's mySAP CRM
For the most types of business, the holidays are always the biggest selling season of the year. During any important selling season,...
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