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Service Request SR-kf-001
Generate Monthly Newsletter with Coupons

Organization: Kudler Fine Foods

Locations: Corporate Office

Requester: Yvonne Reynolds, Director of Store Operations

Description of Request:

Utilizing the demographic data from the customer database, create a system that will generate a monthly newsletter with coupons for promotional products. The promotional products will be identified by the purchasing manager each month including the details of the coupons such as quantity, cost and expiration date. The project will also provide reporting on coupon usage and related product sales.

Background of Request:

Conversations with Ms. Kudler to gain improved activity on promotional products and determine the effectiveness of private label coupons.

Expected Results/Impact when completed:

Development of a system that uses the current customer demographic database to generate coupons and a monthly newsletter for promotional products.

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Service Request SR-kf-002
Analysis of the Kudler Find Foods Internet Site

Organization: Kudler Fine Foods

Locations: All

Requester: Manager

Description of Request:

Analyze the Kudler Fine Foods Internet site.

Background of Request:

A growing number of store customers are using the Web site, and therefore it should be good.

Expected Results/Impact when completed:

A 10-12 page executive summary of the analysis of the Web site that should include the following three sections:

Analysis - This should include:
Review of the Web site from a customer's perspective.
Indication on whether the site is easy to maintain and update.
Discussion of design elements that are effective, including why they are effective.
Proposed Changes - This should include:
Discussion of design elements that should be changed. Include a description of how they should be changed and the rationale for the change.
Discussion of features that should be added to...