Target

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Target

The Lessons Enron Taught
1985, was the year that Enron was born. The company was devised of two corporations that merged Houston Natural Gas and InterNorth. As a result of the merger Enron acquired huge liabilities and also lost exclusive rights to its pipelines because of deregulation . The company at this time was in survival mode and needed to earn profits. McKinsey & Co. was hired by then CEO, Kenneth Lay, to assist the business. Jeffrey Skilling was sent by McKinsey to assist Enron. This is when he developed the idea of creating a gas bank :
Enron would buy gas from a network of suppliers and sell
it to a network of consumers, contractually guaranteeing both
the supply and the price, charging fees for the transactions
and assuming the associated risk . The company would inter-
mediate between short-tern and long-term buyers and sellers
of natural gas. To guarantee
the supply Enron provided financing
to third party oil and gas producers .

The concept of the "gas bank" was a huge success. Kenneth Lay was very impressed by Mr. Skilling and later hired him to run a division called Enron finance corp. In an attempt to duplicate the success of gas wholesales in the United States Mr. Skilling opened an office in London, which was also successful . Enron also wanted to trade electricity, so that consumers would one day be able to pick their electricity provider, however this idea never came to fruition.
Although Enron suffered a hard fall the business concepts that the corporation followed were revolutionary. The idea in its most basic form was as follows :
1. Each division or sect is given a particular task or function.
2. There are general guidelines established by the company to be followed by the executive.
The Lessons Enron Taught 2

3. The executive is then given the freedom to implement a plan to complete the
task or...
  • Submitted by: trinatorres
  • Date Submitted: 07/29/2006 07:55 AM
  • Category: Business
  • Words: 2461
  • Pages: 10
  • Views: 710
  • Rank: 31622

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