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Target

Target's Success with Technology
April Lowery
March 15, 2005
CIS500

Table of Contents

Abstract 3
Introduction to the paper: 4
History of the Target Corporation: 4
Present Day Target: 5
Target and Early us of technology 6
Use of inventory technology 7
Customer Relationship Management and technology 10
Target.com 11
Creation of smart Visa Card 12
Current issues in the news regarding technology and Target 15
Conclusion 19
Bibliography 20

ABSTRACT:
By implementing technology throughout Target stores, managers have enabled Target to develop into one of the nations leading discount-chains. Technology has played a major role in the success of retails stores, such as Target. Targets management team obtained many of its organizational goals with the use of technology. In recent years, under the leadership of Robert Ulrich, Target has become known as the leader in retail technology. Target executed the use of technology to track inventory more closely with the use of hand-held scanners and computer programs. They also used online programs to be connected with suppliers for easier inventory tracking. With the application of customer relationship management computer programs, Target was able to monitor its customer's transactions more closely which enables better customer service. Target.com and the partnership with Amazon.com facilitated an increase in sales for the company. Most recently smart Visa Card was implemented, and now makes up 15% of Targets profits. Through research, people will be able to find examples from the news of recent situations where technology helped Target to become an outstanding discount retail store.






When thinking of a well known discount retail chain, usually Target is the first name that most often comes to a person's mind. Target Corporation has become one of today's hottest retailers. With its impeccable atmosphere,...