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TAP Air Portugal Interium report. Contents 1 Summary 4 2 The Airline Industry
Analysis 5 2.1 The Industry Competitive Analysis 5 ...
Submitted by rounin on May 13, 2008
Category: Business
Words: 1541 | Pages: 7
Views: 103
Popularity Rank: 89,136
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Contents
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1 Summary 4
2 The Airline Industry Analysis 5
2.1 The Industry Competitive Analysis 5
2.1.1 Potential New entrants 5
2.1.2 Power of buyers 5
2.1.3 Power of Suppliers 5
2.1.4 Substitutes 5
2.1.5 Rivalry 6
3 Strategic Groups 6
4 External Factors that can affect the industry 7
4.1 Political and Legal 7
4.2 Economical 7
4.3 Social 7
4.4 Technological 7
4.5 Environmental 8
5 Key Factors of success in the industry 8
6 Key drivers of change in the industry 8
7 TAP internal analysis 9
7.1 Core Competences 9
8 SWOT Analysis 10
8.1 Internal Analysis 10
8.1.1 Strengths 10
8.1.2 Weaknesses 10
8.2 External Analysis 11
8.2.1 Opportunities 11
8.2.2 Threats 11
9 Bibliography 12
List of figures
Figure 1: Airline industry Value of Chain adapted from Michael E. Porter, 12
1 Summary
In this report first at the environment level, a Five Forces analysis of the industry is conducted, illustrating the high levels of competitive rivalry in the industry. Next a PEST analysis of the Global Airline Industry is conducted, highlighting the in the social, economic, technological and political factors followed by the Key Factors o Success, the strategic groups threat’s and opportunities. Finally in the company level an analysis of the Core Competences is conducted in order to analyze the competitive advantage of the company in the industry and their strengths and weaknesses.
2 The Airline Industry Analysis
2.1 The Industry Competitive Analysis
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